John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
John delivered a compelling program at the Legal Marketing Associations chapter’s regional conference on Internet marketing that left the audience with practical strategies on the best ways to increase your ROI. It was quite apparent that John has an in-depth understanding of web marketing strategy, as well as Google algorithms and how they impact search results.
Cooley LLP
I learned more today about web-based marketing than I have in the last 10-12 years. It feels like some very dynamic, strong, smart people “have my back” on the web, while I wail away in court day after day. The reduction in my stress level from a business/practice perspective can’t be overstated. Thanks again for all you are doing.
P.C.
Picture a blind man (me) being guided (by you) through a (Google) minefield. Everything you (and the “McDougall Team”) have done for me and my website is more than I ever could have imagined. I’m trying not to sound “unprofessional,” but it’s wonderful! Again, thank you!
Esq. – The Whistleblower Lawyer
Are you getting the leads you want? If not, your law firm’s SEO services may not be working. As the author of a web marketing textbook and a legal marketing book with 26 years’ SEO experience, I am uniquely qualified to help law firms get consistent website leads.
According to Zero Limit Web, the first five Google search results capture 67.6% of user clicks. The next five? Just 3.73%. By the second page, less than 1% of users even bother to look. That means if your law firm isn’t on page one, your site is basically invisible.
And yet, too many firms are still treating SEO like a checkbox instead of a serious growth channel.
Google rewards authority and consistency. If your attorneys aren’t positioned as experts with helpful, original content, your website isn’t going to rank — no matter how nice it looks.
Even if a potential client finds your site through referral or social media, they won’t stick around if the content is thin, generic, or doesn’t answer their concerns.
If you addressed every real question your clients have, how many more would trust you enough to schedule a consultation?
That’s where I come in. I help law firms attract qualified visitors and convert them into clients through better messaging, richer content, and proven SEO strategies.
You work directly with me. No long-term contracts. Cancel anytime. Let’s make your legal marketing smart, lean, and actually enjoyable.
(Free Video Training from My Recent Webinar with Scott Ziegler of Lawyers Weekly)
Here’s my secret to helping my law firm clients get great SEO and legal marketing results:
of people seeking legal advice use a search engine
of law firm websites fail to include clear calls to action
increase in backlinks for pages with in-depth content
more visitors when your content speaks of exact pain points
Helping your firm get discovered by the right people
Building trust and relevance through valuable content
Turning traffic into leads and tracking what works
Effective digital marketing for lawyers is not a one-person job. It’s difficult for law firms to find marketing professionals who have both technical website and advanced SEO experience and how to explain your firm’s value proposition with great headlines, website content and social media posts.
That’s why law firms hire me.
There’s no official role for someone who is an expert on increasing the search positioning of your website, enhancing your core message, SEO and social media marketing for lawyers, and PPC ads.
That’s why I spend 100% of my working time developing these critical marketing skills, so I can help law firms fulfill need that very few people are trained well enough to fill.
I can help your law firm rank higher and provide more engaging content to drive leads, so you don’t have to learn by trial and error and years of missed opportunities.
Why should you train your team my proven, step-by-step legal marketing process?
Because it has a lasting impact. Once your team learns my process, you can continually improve your law firm marketing strategies with or without my help. That’s 10 times more valuable than simply hiring a legal marketing provider that provides no training or support
I’m an expert in helping law firms get and convert more visitors through better messaging, smarter technical SEO strategies, and quality content. I can teach your team to use my proven techniques to help manage your marketing and provide support as they gain confidence in their new skills.
Call me personally for a FREE initial legal marketing consultation. You won’t get an overeager sales rep or a junior account manager – you will speak to and work directly with me.
Here’s my secret to helping my law firm clients get great SEO and legal marketing results from my webinar with Scott Ziegler of Lawyers Weekly.
Relying only on paid ads? That’s risky. Some legal keywords cost hundreds per click — one click. For example:
Unless your site converts at a high rate, these numbers aren’t sustainable.
That’s why advanced SEO matters. The top 3 Google results capture about 75% of all clicks. If you’re not there, you’re not in the game. And the search demand is massive. Every month, thousands of people look for:
I don’t take on just anyone. I stay directly involved in every project to get the best results. You might be a good fit if:
Without advanced SEO tailored for law firms, most firms don’t even show up. I’ve helped small firms, business law specialists, personal injury practices, and even legal publishers like the National Law Review compete — and win — with the right SEO and content strategy.
Even if you’re starting late, you can catch up. But you need a customized, focused approach that works for your niche and your firm.